I am passionate about storytelling. Believe it or not, it’s central to our everyday life. Whether it’s a child’s cry, a newscaster’s report or an author’s novel, communicating is the only way we can reach out to others.
We communicate for many reasons – to control, to relate, to exchange ideas. We do this with books, magazines, images, radios, cell phones – and most recently, social media.
Social media has exploded the individual’s ability to communicate. Not long ago, individuals lived in relative isolation from the world beyond the horizon. Now information can travel instantaneously.
All it takes is a few keystrokes and a click.
With a single Facebook status update, one can share 63,506 carefully-crafted characters. Twitter boils this down to 140, truncating chapters to a simple phrase.
However, this incredible power is often terribly mishandled. Poor grammar, misspellings, lack of context; these all blunt these powerful tools to nonsensical ramblings.
It’s not as if the art of storytelling changes between different mediums. Humans have told stories and exchanged ideas for centuries; all it takes is to shape your ideas properly for the medium at hand.
By communicating effectively, your audience immediately understands your ideas and feels your emotions. The meaning doesn’t become lost in the translation – it instead becomes a work of art, appealing and touching all who stop by.
Whether you wish to create tears, laughter, patriotism, pity – effective communication and strong storytelling will help you achieve your goal.
Therefore, it is important to read. It is imperative to write. It is essential to critique, assimilate and adopt writing into your own style. Otherwise, your voice will never be heard.